Intermittent Hypoxic Training
Training at altitude, without leaving sea level.
BRAND BASICS
Before marketing, there was feeling.
Working closely with the founders, we established the core identity through visual direction, design systems, templates, and creative standards that made the brand instantly recognizable, even without relying on a logo.
The focus wasn’t decoration.
It was perception.
What does someone feel the first time they see IHT Factor?
Curious. Capable. Invited in.
Ally Budde 